T3 "Ties Knot" with Robbins Brothers as AOR
July 01, 2008
Robbins Brothers, World's Biggest Engagement Ring Store®, has awarded agency of record duties to independent marketing services firm T3.
T3 will work with Robbins Brothers on online and offline creative, and consult on media planning, buying and events.
"We're looking forward to working with T3 on a more integrated approach that combines great thinking and great creative," said Larry Gomperts, VP of Marketing and Strategic Planning for Robbins Brothers.
The agency recently launched its first effort -- an online demand generation campaign that includes online ads, search engine sponsorships and event promotion. The campaign is a precursor to a greater branding strategy aimed at driving sales and customers into the stores.
About Robbins Brothers
A third-generation family-owned business since the 1920s, Robbins Brothers was founded in Southern California and today operates with locations in California, Illinois and Texas. The engagement ring retailer specializes in extensive product education, exceptional value, unique Perfect Proposals engagement and wedding planning services, and onsite jewelers who can customize any ring. Robbins Brothers offers customers its exclusive MSID diamond along with proprietary collections including Solana, Vivant, Enchante and Bridget. Other notable designers include Jeff Cooper, www.jeffcooperdesigns.com, Scott Kay, www.scottkay.com, Ritani, www.ritani.com, and Tacori, www.tacori.com.
For more information, visit www.robbinsbrothers.com or call Tracey Lyles, Media Services Manager for Robbins Brothers at 626-224-9400.
About T3
T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.
