T3 Taps New Group Creative Director
February 06, 2008
Rich Terry, commercial film director and former GSD&M Senior Vice President, joins T3 (The Think Tank) as a Group Creative Director.
"T3 is an agency I've long admired for its innovative creative, early adoption of emerging technology and understanding of the new media landscape," said Terry.
Since 2000, Terry has directed more than 60 commercials and long-form content for AT&T, Kaiser-Permanente, General Electric and the St. Louis Rams. His 20-year breadth of work has received industry accolades from The One Show, Communication Arts, New York Art Directors Club and the Cannes International Film Festival.
At T3, Terry will be working on new business taking a lead role in the agency's specialty group, T3 Big, which helps big business market to small business. He'll also be using his directorial skills to enhance T3's use of video across integrated and digital campaigns.
"Our first goal is to attract great thinkers and that's what exactly what we're getting with Rich," said Jay Suhr, SVP Creative Services and Account Planning at T3. "He sees things as a creative director and as a film maker" all in a strategic context."
Prior to Terry's film and freelance work, he was SVP Group Creative Director at GSD&M for 12 years, where he was instrumental in over $300 million in new business wins, and oversaw accounts including Fannie Mae, Brinker International, Coca-Cola, Wal-Mart, Don't Mess With Texas, Pebble Beach, Lennox Industries, DoubleTree Hotels and Southwestern Bell.
About T3
T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.
