T3 Powers On Its Mobile Practice
June 16, 2009
Partners with iLoop Mobile and Hires Senior Expert
AUSTIN, Texas — June 16, 2009 — As global mobile usage heads toward six billion users, integrated marketing agency T3 is adding a full mobile practice to its arsenal of services designed to build closer connections between customers and brands.
The agency is bringing mobile marketing capabilities in-house to reflect its integrated approach to mobile across strategy, media, creative, analytics and production.
“Given our strong expertise in creating customer experiences online, T3 recognizes that the mobile channel is unique and we are committed to providing consistent and optimized experiences across platforms,” said Gay Gaddis, T3 president and CEO.
To deliver optimal mobile experiences for clients and their customers, T3 has partnered with iLoop Mobile, a leading provider of technology and services for mobile marketing. The partnership will allow T3 to use iLoop Mobile’s platform to create, manage and analyze mobile campaigns in-house. The iLoop Mobile platform enables total control over SMS messaging, mobile site creation, mobile-enabled Web sites and other capabilities. T3 will provide native application development.
“We are very excited T3 has chosen iLoop Mobile as their mobile partner,” said Matt Harris, CEO of iLoop Mobile. “T3 is on the forward edge of interactive marketing and has a strong understanding of the importance of reaching consumers in new and relevant ways. Their expertise in interacting with an audience and providing a compelling brand experience fits perfectly with iLoop Mobile’s mobile marketing solutions.”
T3 and iLoop Mobile share the belief that a successful mobile practice creates effective marketing programs that integrate mobile initiatives and interactivity into the total marketing plan, rather than relying on mobile as a standalone tactic.
T3’s investment in mobile as a strategic initiative reflects the increasing quantity and quality of consumer engagement on mobile devices. According to Nielsen, mobile Internet usage will rise from last year’s 38 million users to 104 million users in 2010. And CTIA-The Wireless Association reports that a trillion text messages were sent in the United States in 2008, up from 363 billion in 2007.
“We see mobile as a connective tissue poised to tie a range of touch points together,” said Ben Gaddis, who recently joined T3 as director of mobile and emerging media strategy. “Mobile is a functional, engaging and measurable medium. Our goal is to reach customers wherever they are and measure impact and effectiveness along the way.”
Previously vice president of business development at ipsh, Omnicom’s mobile marketing agency, Gaddis has developed mobile strategies and campaigns for brands such as American Airlines, Nokia, AT&T and Frito Lay.
For more information about T3, visit www.t-3.com or text T3 to 62407.
For more information about iLoop Mobile, visit www.iloopmobile.com.
About T3
T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.
