T3 Labs Launches Site for Chase Blink
June 08, 2005
Along with redefining the payment experience, Chase Bank U.S.A., a division of JPMorgan Chase & Co. (NYSE: JPM), is redefining the way banks engage with consumers.
Chase has just launched an experiential Web site (www.chaseblink.com) supporting the launch of their new consumer credit card with blink. The site will allow users to learn more about blink and interact with this innovative card first-hand, showcasing its purchasing speed and convenience through a rich media demonstration.
The site is part of the blink summer market-by-market rollout and will continue to evolve as awareness and acceptance of blink increases.
The site was developed by T3 Labs, in partnership with mcgarrybowen, JPMorgan Chase's agency of record for branding and advertising. T3 Labs is a new division of T3 (The Think Tank), dedicated to developing creative and groundbreaking methods for reaching and interacting with consumers.
About JPMorgan Chase & Co. JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. The company has approximately 94 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at http://www.jpmorganchase.com.
About mcgarrybowen mcgarrybowen is an independent advertising agency based in New York, formed by industry veterans, John McGarry, Gordon Bowen, Stewart Owen and Stan Stefanski. mcgarrybowen was born out of the belief that blue-chip clients deserve senior partnering to drive world-class communications.
About T3
T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.
