T3 Awarded National ADDY Honor
June 12, 2008
The world's largest advertising competition, the American Advertising Federation's (AAF) ADDY™ Awards, recently awarded T3 (The Think Tank) with a Silver ADDY™ for its Web site "Every journey needs a Journal" -- www.journey.wsj.com.
Developed for Dow Jones's The Wall Street Journal, the Web site showcases individual journeys toward success from a diverse group of icons - including Sheryl Crow, Wynton Marsalis and Kenneth Cole - intended to encourage everyday readers to take advantage of their own potential.
"We knew we wanted to turn the concept into something users could enjoy and remember on the Web," said Francesco Bertocci, T3 senior interactive art director. "All the elements in the site -- animation, text and photography as well as videos -- work well together in telling a story."
"Every journey needs a Journal" won in the Web site, Consumer Flash division. The AAF presented the award during its annual National Conference Award Show and Gala on June 10 in Atlanta.
About the ADDY Awards
The ADDY™ Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The AAF, a not-for-profit industry association, conducts the ADDY™ Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
About T3
T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.
