Novel Thinking Gets T3 Executive Creative Director Published

Jay Suhr, principal and executive creative director of T3 (The Think Tank), was selected by the editorial board of Inside The Minds as one of the leading executives in the communications industry to author a chapter in the recently released book, Inside the Minds: Innovation Unleashed (Industry Insiders on Developing and Implementing Creative Communications Solutions).

Inside The Minds: Innovation Unleashed was written by a collection of nine chief creatives from leading Advertising, Marketing and Public Relations firms. Joining Suhr, the list of creative gurus includes: Dave Batista, Euro RSCG Circle-Boston chief creative officer; Martin Macdonald, Rapp Collins Worldwide chief creative officer and executive vice president; Mitch Markson, Edelman president of consumer brands and global creative director; Peter Nicholson, Publicis New York chief creative officer; and Marcio M. Moreira, McCann-Erickson WorldGroup vice chairman, just to name a few.

"We are extremely proud to have Jay Suhr as an author for Inside The Minds: Innovation Unleashed," said Jonathan R. Aspatore, publisher of Aspatore. "The retail industry is poised for tremendous changes and undergoing significant advances and Suhr is clearly a leader in the area. Inside The Minds: Innovation Unleashed is an important book that will serve as an unprecedented resource for anyone interested in the communications industry."

With subtitles like "If You're Going to Fail, Fail Fast" and "Don't Step in That," Suhr's chapter provides behind-the-scenes insights into the creative role of successful campaigns. With 20-plus years of award-winning experience, Jay's practical know-how entertains and educates the reader with a fresh perspective.

"Since Jay joined our team in 1999, our company has more than doubled in size, opened a New York City office and expanded into a fully integrated creative company," said Gay Warren Gaddis, T3 president and founder. "Jay's innate ability to see beyond the norm allows T3 to exceed our clients' expectations on every project. I know readers will learn a great deal from Jay's unique perspective about the creative process."

Aspatore Books is the largest and most exclusive publisher of C-Level executives. C-Level Business Intelligenceô, as conceptualized and developed by Aspatore Books, provides professionals with proven business intelligence from industry insiders - direct and unfiltered insight from those who know the industry best.

About Jay Suhr

Before joining T3 in 1999, Suhr spent 13 years at Ogilvy & Mather in Houston where he was a senior partner and creative director, working on Shell, Compaq, IBM and other consumer and business-to-business accounts. Over the course of Suhr's career, the Clio Awards, EFFIEs, ADDY Awards and Art Directors Club of New York have recognized his work. He was named to ADWEEK magazine's creative all-star team in 1992. Suhr is a frequent speaker at college campuses, as part of the Advertising Educational Foundation's Ambassador Program. He also served as an adjunct professor in advertising at Texas State University-San Marcos in San Marcos, Texas.

Suhr holds a B.A. in Journalism from the University of Wisconsin at Madison with a concentration in advertising.

About T3

T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.

Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.