T3 Welcomes New Director of Digital Production

AUSTIN, Texas — Sept. 14, 2009 — As T3 continues to optimize its virtual work environment across distributed offices and teams, the agency is adding Geoff Mattie as director of digital production to oversee project management and production procedures.

Most recently senior manager of global operations at Enfatico, recently folded into Y&R Brands, Mattie brings over 18 years of operations and program management experience to T3. As director of digital production, he will be responsible for driving continued efficiencies and providing resource management to teams working across the Austin, New York and San Francisco offices.

“The scale and complexity of digital projects from our clients continues to grow,” said Lee Gaddis, T3 chief operating officer. “Production and project management has evolved into a highly strategic position. Geoff’s deep understanding of managing complex projects on a global scale will allow T3 to be even more proactive for our clients.”

At Y&R Brands, Mattie was responsible for creating global staffing plans for digital teams, as well as planning and overseeing the use resources from global locations. Prior to Y&R Brands, Mattie served as program manager at Razorfish. He graduated from Loyola University with a degree in communications.

About T3

T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.

Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.