T3 Names Noguchi to V.P., Executive Media Director
March 24, 2009
AUSTIN, Texas — March 24, 2009 — As T3 continues to expand its media capabilities, the agency has named Bryan Noguchi Vice President, Executive Media Director.
The move means Noguchi will now oversee T3’s media operations across its Austin, New York and San Francisco locations. Noguchi will continue building partnerships and focus on introducing new clients to the possibilities embodied by the increasingly dynamic media market.
“Bryan will help us implement a broader way of thinking about media planning, where we’re looking at all media channels — including some non-traditional ones — to assess a client's audience and make the smartest choices about when and where to invest their dollars,” said Lee Gaddis, T3’s chief operating officer.
Prior to joining T3’s San Francisco office in 2008 as vice president, media director, Noguchi was vice president, group media director at Grey Worldwide where he led worldwide business-to-business marketing efforts for Nokia and was with H Corporation, McCann Erickson and Anderson & Lembke, crafting spot-on creative and media recommendations for clients such as Microsoft, Wellpoint and SanDisk. His work won a 2005 Gold Effie and an Adweek 2007 Media Plan of the Year Award for the best plan under $1 million.
“I'm looking forward to further unifying T3's media capabilities,” Noguchi said. “And as clients increasingly demand proof of efficacy across media platforms, I'm thrilled that we integrate world-class analytics capabilities into our media services. T3 is perfectly positioned to deliver the kinds of solutions marketers need, where media and message are unified and optimized through advanced metrics tied to explicit objectives.”
T3 develops integrated media strategies, leveraging online, search, social, mobile and traditional media based on client needs. T3’s think tank approach encourages close collaboration between media, creative and analytics groups to generate greater resonance and efficiencies.
About T3
T3, an agency with offices in Austin, New York and San Francisco, specializes in innovative marketing campaigns that cut across all media channels. As a collaborative think tank, T3 works with clients including ConocoPhillips Lubricants, Facebook, Intel, JCPenney, John Deere, JPMorgan Chase, Livescribe, Microsoft, Oriental Trading Company, Universal and UPS.
Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.
