VCU Brandcenter is a graduate program in marketing communications that combines the business-oriented brand management and strategic tracks with a creative program for art directors and writers in an agency setting.

Glen Sheehan addressed students as part of the school's "Culture Crash" speaker series. His presentation, "Designing Agencies and Audiences in Today's Hyper-Connected World" focused on the core values of agencies and how they need to look at new opportunities in today's world.