Entering its fourth year, OMMA Behavioral explores how "behavioral" data is being defined in the new ad targeting machine. This year's event addresses the super-targeting computer that the entire advertising economy has been rewired into in the last year. It will focus on how marketers can sort through the overflow of data to locate the users that matter most to their goals, and explore new approaches to applying behavioral data for retail CRM, social network marketing, re-targeting and publisher ad programs. T3 SVP, Executive Media Director Bryan Noguchi will participate on a panel, "Is the Supply Side Doomed? The Fate of Context and Behavior in the New Ad Machine", which will discuss what place the emerging ad economy leaves for media.