The theme of this year's OMMA Global New York conference is, "The New Socialism." Speakers from companies including Microsoft, Dunkin' Brands, Federated Media and Ford Motor Company will focus on the world of social networks, social media applications and microblogging services.

Glen Sheehan is a panelist alongside Forrester, Unicast and NBC Universal. They will discuss how entertainment brands rely on the power of rich media advertising to drive consumer engagement and remain relevant within their target demographic.