Entering its fourth year, OMMA Mobile brings together the best and brightest minds in the mobile marketing space. This year’s conference will go beyond the application hype, focusing on smarter approaches to mobile marketing and exploring the real implications of the mobile application craze on marketers and media. Ben Gaddis will participate on a panel, “Navigating the New Fragmentation: Should Marketers Care Who Wins the Platform Wars?”, which will discuss how to manage development costs and the different features that today’s plethora of mobile platforms offers marketers.