Press Releases

T3 (The Think Tank) was honored Monday for its Marriott Hotels and Resorts Web marketing creative work at the 51st Anniversary Adrian Awards Gala in New York presented by the Hospitality Sales & Marketing Association International (HSMAI).

T3's "Plug In” experiential site outperformed its competitors placing Platinum - the highest industry honor. Selected from over 100 Gold award recipients, "Plug In” is one of 17 entries to receive the award. The "Plug In” site introduces the latest innovation in Marriott guestroom technology, the "plug-in panel.”

Guest are able to interactively explore how the panel enables connectivity of multiple portable devices such
as laptops, MP3 players, cameras and gaming devices to the in-room 32-inch flat-panel TV. The result is a fluid, engaging experience demonstrating how guests can toggle between work and play in the comfort of their rooms.

In addition, T3 received two Bronze awards for its "Plug In” banner ads and the "Plug In” integrated campaign created in partnership with mcgarrybowen.

The Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 51st year, the competition has evolved into the world's most renowned and prestigious advertising, public relations and Web marketing competition specifically tailored for the hospitality, travel and tourism industries.

About HSMAI

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide.

About T3

T3 is a top integrated marketing firm with offices in Austin, Texas, New York and San Francisco specializing in innovative marketing campaigns that cut across all mediums. As a collaborative think tank, T3 works with clients including Dell, Marriott, JCPenney, JPMorgan Chase, Cisco, UPS, John Deere, Universal, Ingenix and Microsoft.

Founded by CEO Gay Gaddis in 1989, T3 is independent and the largest advertising agency wholly owned by a woman in the United States. T3 ranks among ADWEEK's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists.