Livescribe: Echo Smartpen Launch

Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.

To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.

MSN: Media Partnership

T3 focused on high-impact opportunities that would showcase MSN as not only a place for breaking news, but also a prime resource for the latest entertainment news through its various content providers. By focusing MSN branding efforts on key events throughout the year, T3 was able to reinforce the most important point — “MSN keeps me in the know by informing and entertaining me with unique content.”

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo^® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.