T3 | The Think Tank

Service

T3’s services portfolio is led by the wide-ranging work we do for UPS, including websites; mobile strategy, sites and utilities; social programs; emerging media strategy; online advertising; e-mail marketing; direct mail and event support.

T3 has also created marketing programs for Dell Services, and has developed branding and advertising for global law and medical transcription technology firms.

UPS: Earth Day Campaign

Putting their commitment to sustainability in action, in 2009, UPS became the first small package carrier to offer carbon offsetting to U.S. consumers. For Earth Week 2010, UPS offered customers a free trial of this service.

T3 developed an e-mail campaign and created enhancements to promote this offer and show consumers how to use UPS carbon neutral shipping.

Capabilities

  • E-mail, Web Architecture & Development

Stats

3.94 billion  Total packages delivered in 2009. Source: UPS Annual Report

UPS: We Love Logistics

T3 designed and developed mobile, iPad, and social properties to support UPS’s new global brand campaign — launched in September 2010.

The mobile and iPad sites are an extension of thenewlogistics.com site created by Ogilvy New York. T3 utilized assets provided by Ogilvy to develop, architect and design the mobile and iPad sites. 

For social, T3 created the UPS Facebook page and YouTube brand channel. We work closely with UPS to craft content and build strategy to continue the ongoing conversation about logistics.

Capabilities

  • Mobile, Social, Web Architecture & Development

Stats

26.2 million daily online tracking requests. *UPS Annual Report

UPS: UPS Capital Website

For the redesign of UPSCapital.com, we put the spotlight on their full range of financial and trade risk management products and how they help businesses along every step of the supply chain.

International trade may be complex, but what UPS Capital does is simple: They make international trade work.

Capabilities

  • Analytics, Web Architecture & Development

Stats

7.9 mil UPS customers/UPS Annual Report

UPS: UPS European Tour Website

T3 redesigned the UPS European Tour Website to support the 2011 Tour and UPS brand ambassadors. Users can join the conversation and enjoy a behind-the-scenes pass to UPS sponsored European Tour golf events around the world with the latest leaderboard standings, UPS golf ambassador blogs, helpful videos, logistics of the Tour and more.

With the integration of social networks, like Twitter and Facebook, it's never been easier or more exciting to follow UPS on the big Tour.

Capabilities

  • Web Architecture & Development

Stats

7.9 mil UPS customers/UPS Annual Report

MetroPCS: Online Advertising

T3 created an array of Android™-themed banners that highlight the main tenants of MetroPCS: unlimited talk, text and web with no annual contract. By integrating MetroPCS' brand colors into the banners, T3 built fun, interactive ad units that connected Android phones and MetroPCS while emphasizing the freedom consumers receive from MetroPCS' unlimited plans, low prices and growing selection of Android phones.

Capabilities

  • Analytics, Media, Online Advertising

Stats

2012 The year Nielsen expects smartphone sales to surpass feature phone sales in the U.S. Source: Nielsen Co.

MetroPCS: July Back to School Email

As digital agency of record for MetroPCS, T3 took responsibility for the current re-launch of the MetroPCS email program. We implemented an enhanced email program targeting both customers and prospects.

T3 was able to provide readers with more relevant content to help reach the goal of increasing retention and overall program profitability.

Capabilities

  • Analytics, E-mail

Stats

JCP_5.jpg

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.

Capabilities

  • Analytics, E-mail, Media, Mobile, Online Advertising, Traditional, Web Architecture & Development

Stats

11%  Percent of overall retail sales transacted via the web by 2015, projected by Forrester. Source: Forrester US Online Retail Forecast, 2010 to 2015

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