JCPenney: Young Moms 2010

New look. New year. Who knew! It was JCPenney’s tagline and mantra in 2010, especially as they sought to show part of their audience — mothers of young children — that the store wasn’t just the place to go for kids’ dressy clothes, but also for everyday style, furniture and accessories.

Through fun lifestyle photography and children’s fashion tips, T3 helped change their perceptions — reminding moms that JCPenney had everything they needed at all the right prices.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Back to School 2010

It’s back-to-school time — and the teens are in control. In control of the school. In control of the school picture-day photo shoot. And in control of their style.

Through a series of unexpected digital experiences, T3 showed how JCPenney can help teens create, express and share their personal style.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Holiday 2010

It’s a universal holiday problem — how do you find the perfect gift at the perfect price? And with the stress of buying for lots of loved ones, how do you find the time to gift thoughtfully?

T3 answered, positioning JCPenney as the place for gifting inspiration on any budget. Shoppers were encouraged to engage with ads for surprising reveals and suggestions — allowing them to find a present for everyone on their list.

T3 worked with JCPenney from 2001 through 2010.

Livescribe: Echo Smartpen Launch

Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.

To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.

JCPenney: MNG by Mango Launch

Youthful and sophisticated — the launch of MNG by Mango was a new look for JCPenney, with European runway-inspired pieces targeted to the fashion-forward career woman.

As JCPenney renovated their stores across the country to create a boutique-like experience for the line, T3 extended that feel into the digital space with placements crafted to reflect its assertive, fashion-forward look.

T3 worked with JCPenney from 2001 through 2010.

Marimekko: US Launch

The bold colors and inspired patterns of Marimekko are not new to the US, but with their new e-commerce site and NYC Flagship store, Marimekko is now available like never before.

New designs. New collections. Now in your inbox. With a series of newsletters and announcement e-mails, T3 helped Marimekko get their name back out into the hearts and minds of creative individuals across the nation.