Healthcare has been part of T3 since the agency was founded in 1989. In that time, we have helped hundreds of hospitals, PPOs and HMOs achieve their missions.
We are currently working with Pfizer and have deep experience with pharmaceutical contract research organizations, including i3, Ingenix, INC Research and Quintiles. Our healthcare work includes marketing strategy, integrated campaigns, social media strategy, documentary video, websites, brand and logo development, direct mail, collateral and employee communications.
Pfizer: Customer Insights
T3 was appointed in November 2009 to promote the Pfizer Primary Care Insights Practice, an internally focused initiative serving to bring Pfizer strategies closer to their customers.
The campaign involved a range of training support materials such as a Practitioners Guide, a series of awareness raising environment tactics such as elevator and mirror clings, the creation of a Customer Insights Practice website and the design of an ideation workspace/room, amongst others.
- Traditional, Web Architecture & Development
i3 Research: Brand Launch
T3 was given the challenge to establish a differentiating name, positioning and marketing campaign for i3, a mid-sized contract research organization that was buried under a larger corporate name. A “get famous fast” strategy was employed in advertising and marketing communications.
The brand was launched with dynamic magazine spreads, and supported by capabilities brochures and direct marketing campaigns. Results were outstanding, and year-one media spend in trade publications gave i3 one of the highest shares of voice in the category.
- Media, Traditional
Pfizer: Patient-Centered Medical Homes
Pfizer came to T3 to promote the success of the New Hampshire “Patient Centered Medical Home” (PCMH) pilot. PCMH is an approach to Primary Care that facilitates a greater partnership between patients, their healthcare providers and the caregiver.
T3 shot and produced documentaries which enabled the many disparate parties involved from the patient, to the healthcare professional, to the caregiver, to the payer to talk candidly and inspiringly about how PCMH positively impacted them.
- Social, Video