Pfizer: Customer Insights

T3 was appointed in November 2009 to promote the Pfizer Primary Care Insights Practice, an internally focused initiative serving to bring Pfizer strategies closer to their customers.

The campaign involved a range of training support materials such as a Practitioners Guide, a series of awareness raising environment tactics such as elevator and mirror clings, the creation of a Customer Insights Practice website and the design of an ideation workspace/room, amongst others.

i3 Research: Brand Launch

T3 was given the challenge to establish a differentiating name, positioning and marketing campaign for i3, a mid-sized contract research organization that was buried under a larger corporate name. A “get famous fast” strategy was employed in advertising and marketing communications.

The brand was launched with dynamic magazine spreads, and supported by capabilities brochures and direct marketing campaigns. Results were outstanding, and year-one media spend in trade publications gave i3 one of the highest shares of voice in the category.

Pfizer: Patient-Centered Medical Homes

Pfizer came to T3 to promote the success of the New Hampshire “Patient Centered Medical Home” (PCMH) pilot. PCMH is an approach to Primary Care that facilitates a greater partnership between patients, their healthcare providers and the caregiver.

T3 shot and produced documentaries which enabled the many disparate parties involved from the patient, to the healthcare professional, to the caregiver, to the payer to talk candidly and inspiringly about how PCMH positively impacted them.