T3 | The Think Tank

Financial

Led by our extensive relationship with JPMorgan Chase, T3 has a rich understanding of financial services and credit card marketing. Our work includes high-volume online advertising campaigns, microsites, mobile marketing, social programs, e-mail, direct mail and user experience. T3’s portfolio also includes work for American Express and regional banks.

InkSM from Chase: JotSM

Small business owners are constantly on-the-go and often struggle with the financial pain points of running their own business. They love owning their own business, but don't love all the paperwork that comes with it. For this reason, Ink from Chase launched Jot—a free expense tracking app that allows Ink cardmembers to save time by organizing business expenses on-the-go.

To ensure Jot made a big splash for both cardmembers and prospects, Ink enlisted the help of T3. The integrated marketing campaign included several digital assets that T3 created, including: desktop site, mobile site, online advertising, mobile advertising, social videos and product demos. Shortly after launch, more than 15,000 Ink customers had already downloaded Jot and begun to save precious time tracking, categorizing and organizing business expenses on-the-go.

Capabilities

  • Analytics, Mobile, Online Advertising, Video, Web Architecture & Development

Stats

1.1 billion hours. Time small businesses save annually using mobile apps

Chase BlueprintSM: Launch

When Chase launched Blueprint — a new set of features designed to help customers manage their finances more effectively — they came to T3 with a difficult challenge: Make it fun to learn how to be financially responsible.

Through a combination of video, infographics, and interactive tools, T3 created an immersive experience to help Chase’s customers understand how this new set of credit card features works.

Capabilities

  • Analytics, Mobile, Video, Web Architecture & Development

Stats

3,300,000  Chase mobile banking customers. Source: MarketWatch, July 2010

Awards

  • GOLD Service Industry Advertising Award for Best Web Site in the financial services category

Chase SapphireSM: Brand Awareness

The Chase Sapphire credit card brings its users a wide range of benefits, with special emphasis on flexible travel rewards. Chase tapped T3 to boost online awareness of the card's benefits and increase applications among its Web-savvy target customer base.

T3 launched a successful multi-channel online effort, relying on a careful blend of inspirational branding and poignant benefit-oriented messaging to distinguish the program from the competition.

Capabilities

  • Analytics, Online Advertising, Web Architecture & Development

Stats

28,000,000 Number of Chase online consumers. Source: MarketWatch, July 2010

Chase SapphireSM: Social Media

Chase Sapphire credit card holders have a passionate value for great life experiences. Chase enlisted T3 to develop a social media strategy that would bring these adventurous consumers together with the unique experiences and offers that only a Chase Sapphire cardmember can access.

The Chase Sapphire Facebook page has registered steady growth, drawing fans with consistently fresh content, contests, community news and exclusive opportunities for adventure and travel.

Capabilities

  • Social

Stats

39% Percentage of U.S. online adults with credit cards, that own a Chase credit card. Source: Forrester How US Consumers Choose A Credit Card Provider

Chase Ultimate RewardsSM: Launch

Chase tapped T3 to handle the launch of Ultimate Rewards, its credit card rewards program in the digital space. The challenge was to drive home the program’s unprecedented ease, variety and flexibility in a market flooded with competing, complex claims.

The resulting campaign successfully drove awareness, activation and engagement among existing cardmembers with an integrated program involving innovative display ads, an interactive landing environment and a Times Square marquee.

Capabilities

  • Analytics, Online Advertising, Web Architecture & Development

Stats

50,000,000 Number of Americans that use a comparison site for online products. Source: eBusiness Leaders: It’s Time To Take Financial Service Comparison Web Sites Seriously

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