T3 | The Think Tank

Consumer Goods

Coca-Cola, Sprite and The Macallan are just a taste of T3's CPG work. We are developing innovative mobile and digital programs to connect these brands with specific audience segments.

Our experience also extends to naming and packaging for private-label grocery brands, an award-winning Texas vineyard and the first website for Shiner Beer.

Coca-Cola: Freestyle Launch

Coca-Cola Freestyle is a revolution in fountain technology that brings together 106 Coca-Cola brands into one beverage experience.

T3 was tasked with developing an integrated solution that would create excitement and inform people about a never-before-seen fountain experience.

Capabilities

  • Analytics, Application Development, Mobile, Web Architecture & Development

Stats

65% Percent of smartphone downloaders, downloading a game application in the past 30 days. Source: The State of Mobile Apps, Nielsen Co.

The Macallan

The Macallan, a luxury brand of single malt Scotch whiskey, has a marketing program based upon the premise of “shaking hands and drinking drams.” At the heart of the program is a series of brand tastings, master classes and exclusive membership events undertaken by The Macallan Brand Ambassadors.

T3 was tasked to build a database and continue the dialog with this discerning customer base. Results have been phenomenal, with click-through and open rates soaring beyond expectations.

Capabilities

  • Analytics, E-mail, Web Architecture & Development

Stats

$71,780 Average income for online households in 2010. Source: Forrester Online Population And Demographic Forecast

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AUSTIN

1801 N. Lamar
Austin, TX 78701

Main: 512-499-8811

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New York, NY 10011

Main: 212-404-7045

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500 Washington
Suite 200
San Francisco, CA 94111

Main: 415-983-0815

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