Automotive
T3 understands both the technical and emotional aspects of automotive marketing. We have wide-ranging experience in the industry, led by work for Ford, ConocoPhillips Lubricants and John Deere.
Our work is just as diverse, including integrated advertising campaigns, websites, media buying, social media programs, technical material, point-of-sale, video training programs and event work.
Ford: Fiesta Dealer Training Program
The 2011 Ford Fiesta was introduced with an innovative social media program that started more than a year before the car hit showrooms. To get dealers ready in advance, T3 developed Countdown: Fiesta, a 14-part video series that combined training, entertainment and social media.
Our insight: Training is boring.
Our solution: Mix information, sketch comedy, online contests and mobile alerts to talk about the new Fiesta in a completely new way.
Capabilities
- Mobile, Social, Video, Web Architecture & Development
Stats
Ford: FordTube
T3 created a YouTube-like experience called “FordTube” within the Ford Dealer Connection intranet for the retailer education and training staff at Ford.
It is used to provide training videos to dealership employees, as well as support video sharing between dealerships. It allows users to upload, view, comment on and rate videos. The site is available only to Ford employees and Ford dealership employees.
Capabilities
- Mobile, Web Architecture & Development
Stats
Phillips 66 Lubricants: Website
Pioneering leaders and groundbreaking product lines have helped Phillips 66 Lubricants evolve into the fourth largest lubricants supplier in the U.S.
Four premier brands reach across every key lubricants market, including automotive, trucking, agriculture, aviation, power generation, mining and construction.
Capabilities
- Analytics, Web Architecture & Development
Stats
Phillips 66: Heavy Duty Engine Oil
With the first launch of exclusive new technology, Liquid Titanium® protection additive, in heavy-duty engine oils, we defined and visualized the protective strength of the new oil additive using engine enemies to represent the leading causes of engine breakdown.
Capabilities
- Media, Traditional, Web Architecture & Development
Stats
Phillips 66: Kendall Motor Oil
Born in 1881, Kendall Motor Oil has a performance heritage. An exclusive new technology, Liquid Titanium® protection additive, created an opportunity to reinvigorate this icon.
To start, we had to give skeptical customers proof. We worked with our clients to define and visualize the protective strength of the new oil at a molecular level. From there, we brought Kendall roaring back with a campaign that put smart thinking ahead of big spending.
Capabilities
- Media, Social, Traditional, Video, Web Architecture & Development
Stats
Awards
"Metal on Metal" Video- 2010 Silver ADDY® Award, National
- 2010 Silver ADDY® Award, District
- 2010 Gold ADDY® Award, Houston
EXPERIENCE
CAPABILITIES
AUSTIN
1801 N. Lamar
Austin, TX 78701
Main: 512-499-8811
NEW YORK
126 Fifth Avenue
15th Floor
New York, NY 10011
Main: 212-404-7045
SAN FRANCISCO
500 Washington
Suite 200
San Francisco, CA 94111
Main: 415-983-0815
