Is T3 a branding agency that "gets" digital or a digital agency that understands branding? Yes.

It's been a ploy to force clients to put agencies in buckets. Branding agencies minimize the role of specialists by labeling them "below-the-line". As a comeback, new digital agencies defined the big holding company brothers as "traditional".

Dumb debate. Damaging for your business.

T3 looks at everything through the customer's eyes first. From there we collaborate as a multidisciplined think tank to find the most relevant solution for the client need.

The think tank approach has built brands from scratch with integrated advertising. It's profitably deepened customer relationships with cross-platform programs. It's made introductions between respected old brands and desirable new customers using emerging and social media.

Next: Media

Balancing innovation, accountability and results have attracted leading Fortune 100 companies to T3.

Today, more than ever, media is the connective tissue between brand and audience. But media plans cannot be developed in a vacuum.

T3 works to ensure that strategy, creative, analytics, media and search work together to not just reach, but measurably connect to your audiences.

In a commoditized media world, we do things differently. We don't opt for what's easy. Instead, we optimize aggressively. We refuse the commissions that create false incentives. Instead, we do what's right—for your audiences and for your business.

Next: Search

T3 is about developing digital strategies that are part of a comprehensive and interwoven marketing strategy. We have hard proof that search is far more effective when it is not treated as a standalone component.

At its core, search marketing is about delivering the right message, at the right time, to the right people. T3 takes search further by integrating it into our media and creative strategies—even using it to test messaging in advance of broader campaigns.

We put the clients first by focusing on their profitability and growth through comprehensive search engine campaigns—leveraging both paid and natural channels.

For T3 it is not a case of if we should develop SEM for our clients, but rather how we can best develop it to exceed their goals and objectives.

Next: Creative

We find it amusing that so many so-called creative-driven agencies have a narrow and uncreative view of what creative is.

T3's POV is more open-minded. It's reflected in advertising campaigns, experiential Web sites, social media apps, widgets, design, video, storytelling and things being invented.

We get there by balancing impact and relevance.

There's lots of cool stuff fighting for people's attention. (Most of it is not marketing.) Creative needs impact to intrigue; to draw people in. But it will break down if it's false front. The work also needs relevance—to engage, to be worth passing along, and to inform.

Done well, creative will inspire, as individuals become customers and customers become advocates of your brand.

Next: Analytics

Just because you can measure it doesn't mean you should. T3 analytics focus on mining actionable insights to help clients make informed decisions.

Our goal is to tell you things you don't already know. According to our clients, we do that with a depth and speed that they have rarely seen before.

We achieve this through intense collaboration with T3's media, creative and development teams; with client marketing, data and IT groups; and with leading measurement companies (Omniture, DoubleClick, Dynamic Logic, Insight Express and more).

Basically, we go under the hood and wire things to get clear and unique reads on what's really happening.

From there, we use advanced visual dashboards, regular reports and other tools to track, optimize, hypothesize and do things better the next time. And the next.