T3 | The Think Tank

Web Architecture & Development

T3 has been creating and developing award-winning websites for the past 15 years, including large-scale corporate sites, experiential microsites and mobile sites. Our strategic, user experience, creative and development teams collaborate closely to ensure that each site is an intuitive extension of the client’s brand.

Coca-Cola: Freestyle Launch

Coca-Cola Freestyle is a revolution in fountain technology that brings together 106 Coca-Cola brands into one beverage experience.

T3 was tasked with developing an integrated solution that would create excitement and inform people about a never-before-seen fountain experience.

Capabilities

  • Analytics, Application Development, Mobile, Web Architecture & Development

Stats

65% Percent of smartphone downloaders, downloading a game application in the past 30 days. Source: The State of Mobile Apps, Nielsen Co.

Department of Education: College.gov

“We’re not creating a website, we’re building a movement,” was our guiding philosophy for this collaboration with Crosby Marketing for the U.S. Department of Education.

The site’s mission is to inspire high school students that college is a possibility, regardless of family background or income. The creative wellspring was a simple, powerful two-word theme: “I’m going.” Real college students provide the inspiration in the form of video testimonials and dynamic user-generated content.

Capabilities

  • Social, Web Architecture & Development

Stats

74%  Percent of companies reporting “My company could do more with social media to influence product strategy than it does currently.”  Source: Forrester Product Strategists Want Social Innovation

Awards

  • Gold Communicator Award for Creative Excellence in the Government Category (2010)
  • W3 Silver Award for Outstanding Website in the Government Category (2009)
  • Internet Advertising Competition (IAC) Outstanding Website (2009)
  • Direct Administration Site of the Week (2009)
  • Computerworld Honors Program “Laureate” (2009)
  • eSchool News Site of the Week (2008)

Ford: Fiesta Dealer Training Program

The 2011 Ford Fiesta was introduced with an innovative social media program that started more than a year before the car hit showrooms. To get dealers ready in advance, T3 developed Countdown: Fiesta, a 14-part video series that combined training, entertainment and social media.

Our insight: Training is boring.

Our solution: Mix information, sketch comedy, online contests and mobile alerts to talk about the new Fiesta in a completely new way.

Capabilities

  • Mobile, Social, Video, Web Architecture & Development

Stats

52% Percent of U.S. adults that have used the internet to watch or download video. Source: Pew Internet & American Life Project

UPS: UPS Capital Website

For the redesign of UPSCapital.com, we put the spotlight on their full range of financial and trade risk management products and how they help businesses along every step of the supply chain.

International trade may be complex, but what UPS Capital does is simple: They make international trade work.

Capabilities

  • Analytics, Web Architecture & Development

Stats

7.9 mil UPS customers/UPS Annual Report

UPS: UPS European Tour Website

T3 redesigned the UPS European Tour Website to support the 2011 Tour and UPS brand ambassadors. Users can join the conversation and enjoy a behind-the-scenes pass to UPS sponsored European Tour golf events around the world with the latest leaderboard standings, UPS golf ambassador blogs, helpful videos, logistics of the Tour and more.

With the integration of social networks, like Twitter and Facebook, it's never been easier or more exciting to follow UPS on the big Tour.

Capabilities

  • Web Architecture & Development

Stats

7.9 mil UPS customers/UPS Annual Report

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.

Capabilities

  • Analytics, E-mail, Social, Video, Web Architecture & Development

Stats

2012 The year Nielsen expects smartphone sales to surpass feature phone sales in the U.S. Source: Nielsen Co.

InkSM from Chase: JotSM

Small business owners are constantly on-the-go and often struggle with the financial pain points of running their own business. They love owning their own business, but don't love all the paperwork that comes with it. For this reason, Ink from Chase launched Jot—a free expense tracking app that allows Ink cardmembers to save time by organizing business expenses on-the-go.

To ensure Jot made a big splash for both cardmembers and prospects, Ink enlisted the help of T3. The integrated marketing campaign included several digital assets that T3 created, including: desktop site, mobile site, online advertising, mobile advertising, social videos and product demos. Shortly after launch, more than 15,000 Ink customers had already downloaded Jot and begun to save precious time tracking, categorizing and organizing business expenses on-the-go.

Capabilities

  • Analytics, Mobile, Online Advertising, Video, Web Architecture & Development

Stats

1.1 billion hours. Time small businesses save annually using mobile apps

Phillips 66 Lubricants: Website

Pioneering leaders and groundbreaking product lines have helped Phillips 66 Lubricants evolve into the fourth largest lubricants supplier in the U.S.

Four premier brands reach across every key lubricants market, including automotive, trucking, agriculture, aviation, power generation, mining and construction.

Capabilities

  • Analytics, Web Architecture & Development

Stats

40,141,000  Number of U.S. adults that change their own motor oil. Source: MRI Doublebase 2010

Chase BlueprintSM: Launch

When Chase launched Blueprint — a new set of features designed to help customers manage their finances more effectively — they came to T3 with a difficult challenge: Make it fun to learn how to be financially responsible.

Through a combination of video, infographics, and interactive tools, T3 created an immersive experience to help Chase’s customers understand how this new set of credit card features works.

Capabilities

  • Analytics, Mobile, Video, Web Architecture & Development

Stats

3,300,000  Chase mobile banking customers. Source: MarketWatch, July 2010

Awards

  • GOLD Service Industry Advertising Award for Best Web Site in the financial services category

Chase SapphireSM: Brand Awareness

The Chase Sapphire credit card brings its users a wide range of benefits, with special emphasis on flexible travel rewards. Chase tapped T3 to boost online awareness of the card's benefits and increase applications among its Web-savvy target customer base.

T3 launched a successful multi-channel online effort, relying on a careful blend of inspirational branding and poignant benefit-oriented messaging to distinguish the program from the competition.

Capabilities

  • Analytics, Online Advertising, Web Architecture & Development

Stats

28,000,000 Number of Chase online consumers. Source: MarketWatch, July 2010

Chase Ultimate RewardsSM: Launch

Chase tapped T3 to handle the launch of Ultimate Rewards, its credit card rewards program in the digital space. The challenge was to drive home the program’s unprecedented ease, variety and flexibility in a market flooded with competing, complex claims.

The resulting campaign successfully drove awareness, activation and engagement among existing cardmembers with an integrated program involving innovative display ads, an interactive landing environment and a Times Square marquee.

Capabilities

  • Analytics, Online Advertising, Web Architecture & Development

Stats

50,000,000 Number of Americans that use a comparison site for online products. Source: eBusiness Leaders: It’s Time To Take Financial Service Comparison Web Sites Seriously

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.

Capabilities

  • Analytics, E-mail, Media, Mobile, Online Advertising, Traditional, Web Architecture & Development

Stats

11%  Percent of overall retail sales transacted via the web by 2015, projected by Forrester. Source: Forrester US Online Retail Forecast, 2010 to 2015

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Austin, TX 78701

Main: 512-499-8811

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New York, NY 10011

Main: 212-404-7045

SAN FRANCISCO

500 Washington
Suite 200
San Francisco, CA 94111

Main: 415-983-0815

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