Ford: Fiesta Dealer Training Program

The 2011 Ford Fiesta was introduced with an innovative social media program that started more than a year before the car hit showrooms. To get dealers ready in advance, T3 developed Countdown: Fiesta, a 14-part video series that combined training, entertainment and social media.

Our insight: Training is boring.

Our solution: Mix information, sketch comedy, online contests and mobile alerts to talk about the new Fiesta in a completely new way.

Livescribe: Echo Smartpen Launch

Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.

To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.

Pfizer: Patient-Centered Medical Homes

Pfizer came to T3 to promote the success of the New Hampshire “Patient Centered Medical Home” (PCMH) pilot. PCMH is an approach to Primary Care that facilitates a greater partnership between patients, their healthcare providers and the caregiver.

T3 shot and produced documentaries which enabled the many disparate parties involved from the patient, to the healthcare professional, to the caregiver, to the payer to talk candidly and inspiringly about how PCMH positively impacted them.

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.

Ink^SM from Chase: Jot^SM

Small business owners are constantly on-the-go and often struggle with the financial pain points of running their own business. They love owning their own business, but don't love all the paperwork that comes with it. For this reason, Ink from Chase launched Jot—a free expense tracking app that allows Ink cardmembers to save time by organizing business expenses on-the-go.

To ensure Jot made a big splash for both cardmembers and prospects, Ink enlisted the help of T3. The integrated marketing campaign included several digital assets that T3 created, including: desktop site, mobile site, online advertising, mobile advertising, social videos and product demos. Shortly after launch, more than 15,000 Ink customers had already downloaded Jot and begun to save precious time tracking, categorizing and organizing business expenses on-the-go.

Chase Blueprint^SM: Launch

When Chase launched Blueprint — a new set of features designed to help customers manage their finances more effectively — they came to T3 with a difficult challenge: Make it fun to learn how to be financially responsible.

Through a combination of video, infographics, and interactive tools, T3 created an immersive experience to help Chase’s customers understand how this new set of credit card features works.

ConocoPhillips: Kendall Motor Oil

Born in 1881, Kendall Motor Oil has a performance heritage. An exclusive new technology, Liquid Titanium^®, created an opportunity to reinvigorate this icon.

To start, we had to give skeptical customers proof. We worked with our clients to define and visualize the protective strength of the new oil at a molecular level. From there, we brought Kendall roaring back with a campaign that put smart thinking ahead of big spending.

Mobile Loaves & Fishes: I Am Here

The “I Am Here” campaign that T3 created for Mobile Loaves & Fishes centered on a mobile giving call-to-action and combined cutting-edge technology and the power of social networking with tried-and-true marketing methods, including outdoor and print.

The end result was a truly integrated campaign that garnered national attention for the issue of homelessness, raised thousands of dollars for MLF, and helped one homeless couple get off the streets.