Pfizer: Customer Insights

T3 was appointed in November 2009 to promote the Pfizer Primary Care Insights Practice, an internally focused initiative serving to bring Pfizer strategies closer to their customers.

The campaign involved a range of training support materials such as a Practitioners Guide, a series of awareness raising environment tactics such as elevator and mirror clings, the creation of a Customer Insights Practice website and the design of an ideation workspace/room, amongst others.

i3 Research: Brand Launch

T3 was given the challenge to establish a differentiating name, positioning and marketing campaign for i3, a mid-sized contract research organization that was buried under a larger corporate name. A “get famous fast” strategy was employed in advertising and marketing communications.

The brand was launched with dynamic magazine spreads, and supported by capabilities brochures and direct marketing campaigns. Results were outstanding, and year-one media spend in trade publications gave i3 one of the highest shares of voice in the category.

Phillips 66: Heavy Duty Engine Oil

With the first launch of exclusive new technology, Liquid Titanium^®  protection additive, in heavy-duty engine oils, we defined and visualized the protective strength of the new oil additive using engine enemies to represent the leading causes of engine breakdown.

Phillips 66: Kendall Motor Oil

Born in 1881, Kendall Motor Oil has a performance heritage. An exclusive new technology, Liquid Titanium^® protection additive, created an opportunity to reinvigorate this icon.

To start, we had to give skeptical customers proof. We worked with our clients to define and visualize the protective strength of the new oil at a molecular level. From there, we brought Kendall roaring back with a campaign that put smart thinking ahead of big spending.

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo^® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.

Mobile Loaves & Fishes: I Am Here

The “I Am Here” campaign that T3 created for Mobile Loaves & Fishes centered on a mobile giving call-to-action and combined cutting-edge technology and the power of social networking with tried-and-true marketing methods, including outdoor and print.

The end result was a truly integrated campaign that garnered national attention for the issue of homelessness, raised thousands of dollars for MLF, and helped one homeless couple get off the streets.