Department of Education: College.gov

“We’re not creating a website, we’re building a movement,” was our guiding philosophy for this collaboration with Crosby Marketing for the U.S. Department of Education.

The site’s mission is to inspire high school students that college is a possibility, regardless of family background or income. The creative wellspring was a simple, powerful two-word theme: “I’m going.” Real college students provide the inspiration in the form of video testimonials and dynamic user-generated content.

JCPenney: Young Moms 2010

New look. New year. Who knew! It was JCPenney’s tagline and mantra in 2010, especially as they sought to show part of their audience — mothers of young children — that the store wasn’t just the place to go for kids’ dressy clothes, but also for everyday style, furniture and accessories.

Through fun lifestyle photography and children’s fashion tips, T3 helped change their perceptions — reminding moms that JCPenney had everything they needed at all the right prices.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Back to School 2010

It’s back-to-school time — and the teens are in control. In control of the school. In control of the school picture-day photo shoot. And in control of their style.

Through a series of unexpected digital experiences, T3 showed how JCPenney can help teens create, express and share their personal style.

T3 worked with JCPenney from 2001 through 2010.

UPS: We Love Logistics

T3 designed and developed mobile, iPad, and social properties to support UPS’s new global brand campaign — launched in September 2010.

The mobile and iPad sites are an extension of thenewlogistics.com site created by Ogilvy New York. T3 utilized assets provided by Ogilvy to develop, architect and design the mobile and iPad sites. 

For social, T3 created the UPS Facebook page and YouTube brand channel. We work closely with UPS to craft content and build strategy to continue the ongoing conversation about logistics.

Pfizer: Patient-Centered Medical Homes

Pfizer came to T3 to promote the success of the New Hampshire “Patient Centered Medical Home” (PCMH) pilot. PCMH is an approach to Primary Care that facilitates a greater partnership between patients, their healthcare providers and the caregiver.

T3 shot and produced documentaries which enabled the many disparate parties involved from the patient, to the healthcare professional, to the caregiver, to the payer to talk candidly and inspiringly about how PCMH positively impacted them.

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.

Chase Sapphire^SM: Social Media

Chase Sapphire credit card holders have a passionate value for great life experiences. Chase enlisted T3 to develop a social media strategy that would bring these adventurous consumers together with the unique experiences and offers that only a Chase Sapphire cardmember can access.

The Chase Sapphire Facebook page has registered steady growth, drawing fans with consistently fresh content, contests, community news and exclusive opportunities for adventure and travel.

Phillips 66: Kendall Motor Oil

Born in 1881, Kendall Motor Oil has a performance heritage. An exclusive new technology, Liquid Titanium^® protection additive, created an opportunity to reinvigorate this icon.

To start, we had to give skeptical customers proof. We worked with our clients to define and visualize the protective strength of the new oil at a molecular level. From there, we brought Kendall roaring back with a campaign that put smart thinking ahead of big spending.

Mobile Loaves & Fishes: I Am Here

The “I Am Here” campaign that T3 created for Mobile Loaves & Fishes centered on a mobile giving call-to-action and combined cutting-edge technology and the power of social networking with tried-and-true marketing methods, including outdoor and print.

The end result was a truly integrated campaign that garnered national attention for the issue of homelessness, raised thousands of dollars for MLF, and helped one homeless couple get off the streets.