JCPenney: Young Moms 2010

New look. New year. Who knew! It was JCPenney’s tagline and mantra in 2010, especially as they sought to show part of their audience — mothers of young children — that the store wasn’t just the place to go for kids’ dressy clothes, but also for everyday style, furniture and accessories.

Through fun lifestyle photography and children’s fashion tips, T3 helped change their perceptions — reminding moms that JCPenney had everything they needed at all the right prices.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Back to School 2010

It’s back-to-school time — and the teens are in control. In control of the school. In control of the school picture-day photo shoot. And in control of their style.

Through a series of unexpected digital experiences, T3 showed how JCPenney can help teens create, express and share their personal style.

T3 worked with JCPenney from 2001 through 2010.

JCPenney: Holiday 2010

It’s a universal holiday problem — how do you find the perfect gift at the perfect price? And with the stress of buying for lots of loved ones, how do you find the time to gift thoughtfully?

T3 answered, positioning JCPenney as the place for gifting inspiration on any budget. Shoppers were encouraged to engage with ads for surprising reveals and suggestions — allowing them to find a present for everyone on their list.

T3 worked with JCPenney from 2001 through 2010.

Livescribe: Echo Smartpen Launch

Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.

To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.

MetroPCS: Online Advertising

T3 created an array of Android™-themed banners that highlight the main tenants of MetroPCS: unlimited talk, text and web with no annual contract. By integrating MetroPCS' brand colors into the banners, T3 built fun, interactive ad units that connected Android phones and MetroPCS while emphasizing the freedom consumers receive from MetroPCS' unlimited plans, low prices and growing selection of Android phones.

Chase Sapphire^SM: Brand Awareness

The Chase Sapphire credit card brings its users a wide range of benefits, with special emphasis on flexible travel rewards. Chase tapped T3 to boost online awareness of the card's benefits and increase applications among its Web-savvy target customer base.

T3 launched a successful multi-channel online effort, relying on a careful blend of inspirational branding and poignant benefit-oriented messaging to distinguish the program from the competition.

Chase Ultimate Rewards^SM: Launch

Chase tapped T3 to handle the launch of Ultimate Rewards, its credit card rewards program in the digital space. The challenge was to drive home the program’s unprecedented ease, variety and flexibility in a market flooded with competing, complex claims.

The resulting campaign successfully drove awareness, activation and engagement among existing cardmembers with an integrated program involving innovative display ads, an interactive landing environment and a Times Square marquee.