We work to integrate mobile into everything customers and brands are doing. For us, mobile is immediacy, utility, entertainment and relevance — all within arm’s reach of customers close to 19 hours every day. T3’s mobile approach is integrated with strategy, creative, analytics and in-house production to create dialogue and engagement — anytime, anywhere.
Coca-Cola: Freestyle Launch
Coca-Cola Freestyle is a revolution in fountain technology that brings together 106 Coca-Cola brands into one beverage experience.
T3 was tasked with developing an integrated solution that would create excitement and inform people about a never-before-seen fountain experience.
- Analytics, Application Development, Mobile, Web Architecture & Development
Ford: Fiesta Dealer Training Program
The 2011 Ford Fiesta was introduced with an innovative social media program that started more than a year before the car hit showrooms. To get dealers ready in advance, T3 developed Countdown: Fiesta, a 14-part video series that combined training, entertainment and social media.
Our insight: Training is boring.
Our solution: Mix information, sketch comedy, online contests and mobile alerts to talk about the new Fiesta in a completely new way.
- Mobile, Social, Video, Web Architecture & Development
T3 created a YouTube-like experience called “FordTube” within the Ford Dealer Connection intranet for the retailer education and training staff at Ford.
It is used to provide training videos to dealership employees, as well as support video sharing between dealerships. It allows users to upload, view, comment on and rate videos. The site is available only to Ford employees and Ford dealership employees.
- Mobile, Web Architecture & Development
UPS: We Love Logistics
T3 designed and developed mobile, iPad, and social properties to support UPS’s new global brand campaign — launched in September 2010.
The mobile and iPad sites are an extension of thenewlogistics.com site created by Ogilvy New York. T3 utilized assets provided by Ogilvy to develop, architect and design the mobile and iPad sites.
For social, T3 created the UPS Facebook page and YouTube brand channel. We work closely with UPS to craft content and build strategy to continue the ongoing conversation about logistics.
- Mobile, Social, Web Architecture & Development
C3 Presents: Austin City Limits Music Festival
T3 was asked to create a mobile campaign for C3 Presents that leveraged SMS Mobile Alerts to engage fans at the Austin City Limits Music Festival on October 2nd–5th, 2009. As mobile partner for the 9-year-old festival, T3 used SMS to sign up more than 30,000 festival attendees and deliver them festival updates, special offers, mobile coupons and sweepstakes opportunities.
Communication was tailored for each segment to ensure that messages were as relevant as possible. The tailored nature of these messages led to minimal opt-out rates, less than 5%.
Over the course of the three-day festival, the SMS database grew by more than 50% and we delivered more than 350,000 messages.
Team RadioShack: Mobile Application
Team Radioshack, a cycling team managed by Capital Sports & Entertainment, tapped T3 to create two new mobile applications to help Blackberry and Android users stay on top of Team RadioShack news. The apps offer fans anywhere, anytime access to current news, behind-the-scenes photos and exclusive videos of Lance Armstrong and his venerable cycling team.
The new apps are free to fans and unique to the cycling world. Followers can tap the app to get exclusive content and Tour de France coverage, view video blogs from Lance Armstrong and access expert commentary. Facebook and Twitter sharing is quick and easy.
With the addition of the two new apps, Team RadioShack becomes the only racing team with a dedicated iPhone, Blackberry and Android app.
- Application Development, Mobile
InkSM from Chase: JotSM
Small business owners are constantly on-the-go and often struggle with the financial pain points of running their own business. They love owning their own business, but don't love all the paperwork that comes with it. For this reason, Ink from Chase launched Jot—a free expense tracking app that allows Ink cardmembers to save time by organizing business expenses on-the-go.
To ensure Jot made a big splash for both cardmembers and prospects, Ink enlisted the help of T3. The integrated marketing campaign included several digital assets that T3 created, including: desktop site, mobile site, online advertising, mobile advertising, social videos and product demos. Shortly after launch, more than 15,000 Ink customers had already downloaded Jot and begun to save precious time tracking, categorizing and organizing business expenses on-the-go.
- Analytics, Mobile, Online Advertising, Video, Web Architecture & Development
Chase BlueprintSM: Launch
When Chase launched Blueprint — a new set of features designed to help customers manage their finances more effectively — they came to T3 with a difficult challenge: Make it fun to learn how to be financially responsible.
Through a combination of video, infographics, and interactive tools, T3 created an immersive experience to help Chase’s customers understand how this new set of credit card features works.
- Analytics, Mobile, Video, Web Architecture & Development
- GOLD Service Industry Advertising Award for Best Web Site in the financial services category
Mobile Loaves & Fishes: I Am Here
The “I Am Here” campaign that T3 created for Mobile Loaves & Fishes centered on a mobile giving call-to-action and combined cutting-edge technology and the power of social networking with tried-and-true marketing methods, including outdoor and print.
The end result was a truly integrated campaign that garnered national attention for the issue of homelessness, raised thousands of dollars for MLF, and helped one homeless couple get off the streets.
- Media, Mobile, Social, Traditional, Video, Web Architecture & Development
- OMMA Awards: Best Integration Cross Platform, and Best Charity/Non-profit
- Media Magazine Creative Media Awards: Best in Show
Taking Mobile Places
We think we've only scratched the surface of what the Mobile Web has to offer. So we set out to discover what it could be, developing purposeful, original and enhanced experiences that add value to our mobile users.
See first hand how parallax scrolling, accelerometer integration and location-and time-based customization enhance the Mobile Web experience.