Livescribe: Echo Smartpen Launch

Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.

To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.

MSN: Media Partnership

T3 focused on high-impact opportunities that would showcase MSN as not only a place for breaking news, but also a prime resource for the latest entertainment news through its various content providers. By focusing MSN branding efforts on key events throughout the year, T3 was able to reinforce the most important point — “MSN keeps me in the know by informing and entertaining me with unique content.”

MetroPCS: Online Advertising

T3 created an array of Android™-themed banners that highlight the main tenants of MetroPCS: unlimited talk, text and web with no annual contract. By integrating MetroPCS' brand colors into the banners, T3 built fun, interactive ad units that connected Android phones and MetroPCS while emphasizing the freedom consumers receive from MetroPCS' unlimited plans, low prices and growing selection of Android phones.

Phillips 66: Heavy Duty Engine Oil

With the first launch of exclusive new technology, Liquid Titanium^®  protection additive, in heavy-duty engine oils, we defined and visualized the protective strength of the new oil additive using engine enemies to represent the leading causes of engine breakdown.

Phillips 66: Kendall Motor Oil

Born in 1881, Kendall Motor Oil has a performance heritage. An exclusive new technology, Liquid Titanium^® protection additive, created an opportunity to reinvigorate this icon.

To start, we had to give skeptical customers proof. We worked with our clients to define and visualize the protective strength of the new oil at a molecular level. From there, we brought Kendall roaring back with a campaign that put smart thinking ahead of big spending.

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo^® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.