JCPenney: Young Moms 2010

New look. New year. Who knew! It was JCPenney’s tagline and mantra in 2010, especially as they sought to show part of their audience — mothers of young children — that the store wasn’t just the place to go for kids’ dressy clothes, but also for everyday style, furniture and accessories.

Through fun lifestyle photography and children’s fashion tips, T3 helped change their perceptions — reminding moms that JCPenney had everything they needed at all the right prices.

T3 worked with JCPenney from 2001 through 2010.

UPS: Earth Day Campaign

Putting their commitment to sustainability in action, in 2009, UPS became the first small package carrier to offer carbon offsetting to U.S. consumers. For Earth Week 2010, UPS offered customers a free trial of this service.

T3 developed an e-mail campaign and created enhancements to promote this offer and show consumers how to use UPS carbon neutral shipping.

The Macallan

The Macallan, a luxury brand of single malt Scotch whiskey, has a marketing program based upon the premise of “shaking hands and drinking drams.” At the heart of the program is a series of brand tastings, master classes and exclusive membership events undertaken by The Macallan Brand Ambassadors.

T3 was tasked to build a database and continue the dialog with this discerning customer base. Results have been phenomenal, with click-through and open rates soaring beyond expectations.

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.

MetroPCS: July Back to School Email

As digital agency of record for MetroPCS, T3 took responsibility for the current re-launch of the MetroPCS email program. We implemented an enhanced email program targeting both customers and prospects.

T3 was able to provide readers with more relevant content to help reach the goal of increasing retention and overall program profitability.

Marimekko: US Launch

The bold colors and inspired patterns of Marimekko are not new to the US, but with their new e-commerce site and NYC Flagship store, Marimekko is now available like never before.

New designs. New collections. Now in your inbox. With a series of newsletters and announcement e-mails, T3 helped Marimekko get their name back out into the hearts and minds of creative individuals across the nation.

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo^® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.