Livescribe: Echo Smartpen Launch

Livescribe smartpens let users record what they hear, write and draw and play back their notes by tapping on a note. After gaining gadget acclaim and sales with their first product, Livescribe wanted to grow further with their second smartpen — Echo™.

To hit their goals, T3 knew it was essential to reach a broader audience and to focus on benefits. T3’s integrated launch campaign featured an extensive media plan and creative driven by Web video, online advertising, point-of-sale and events.

Microsoft: Windows Phone 7 Analytics

As Microsoft unveiled its new Windows Phone 7 OS in February 2010 at Barcelona’s Mobile World Congress, the company was confidently dialed in to key social networks and poised to manage and react, courtesy of T3 analytics. Working behind the scenes for months prior to the launch, T3 analytics had refined and managed a progressive social monitoring platform to measure the Windows Phone 7 impact.  

T3’s analysis helped Microsoft anticipate and predict customer behavior, set goals and measure success prior to device availability. Partnering with Nielsen, T3 analytics examined historical data and benchmarks from competitive brand launches to help Microsoft make decisions and impact buzz and sentiment based on best practices and informed insights. Post-release, performance tracking shifted with the brand strategy to support sales and analyze consumer mindshare.
 
While other social media experts reactively monitored branded media content, T3 targeted both immediate and long-term strategy by:
- Providing insight into the timing of announcements
- Identifying advocates
- Supporting marketing to understand key message uptake and reception of product
- Uncovering the social “health” of competition in comparative discussions
- Discovering the most valuable social channels for marketing initiatives
- Understanding discussions about Windows Phone in relation to partners (OEMs, carriers, developers)
 
As much as our work with Microsoft has revealed, there is still plenty left to follow as Windows Phone 7 evolves in this vibrant, quick-changing smartphone marketplace. T3 analytics will be there to help deliver on its promise.

MSN: Media Partnership

T3 focused on high-impact opportunities that would showcase MSN as not only a place for breaking news, but also a prime resource for the latest entertainment news through its various content providers. By focusing MSN branding efforts on key events throughout the year, T3 was able to reinforce the most important point — “MSN keeps me in the know by informing and entertaining me with unique content.”

The Macallan

The Macallan, a luxury brand of single malt Scotch whiskey, has a marketing program based upon the premise of “shaking hands and drinking drams.” At the heart of the program is a series of brand tastings, master classes and exclusive membership events undertaken by The Macallan Brand Ambassadors.

T3 was tasked to build a database and continue the dialog with this discerning customer base. Results have been phenomenal, with click-through and open rates soaring beyond expectations.

UPS: UPS Capital Website

For the redesign of UPSCapital.com, we put the spotlight on their full range of financial and trade risk management products and how they help businesses along every step of the supply chain.

International trade may be complex, but what UPS Capital does is simple: They make international trade work.

Microsoft: Windows Phone 7 Launch

Launching a new product is a challenge. Igniting an audience nine months in advance of that launch is a challenge T3 loves.

Microsoft turned to T3 to help introduce Windows Phone 7 on an international stage. What resulted was an experience that created user interest, demand and dialog.

MetroPCS: July Back to School Email

As digital agency of record for MetroPCS, T3 took responsibility for the current re-launch of the MetroPCS email program. We implemented an enhanced email program targeting both customers and prospects.

T3 was able to provide readers with more relevant content to help reach the goal of increasing retention and overall program profitability.

ConocoPhillips Lubricants: Website

In 2002, Phillips Petroleum Company merged with Conoco Inc. to become ConocoPhillips Company. Pioneering leaders and groundbreaking product lines have helped ConocoPhillips Lubricants evolve into the fourth largest lubricants supplier in the U.S.

Four premier brands reach across every key lubricants market, including automotive, trucking, agriculture, aviation, power generation, mining and construction.

Chase Blueprint^SM: Launch

When Chase launched Blueprint — a new set of features designed to help customers manage their finances more effectively — they came to T3 with a difficult challenge: Make it fun to learn how to be financially responsible.

Through a combination of video, infographics, and interactive tools, T3 created an immersive experience to help Chase’s customers understand how this new set of credit card features works.

Chase Sapphire^SM: Brand Awareness

The Chase Sapphire credit card brings its users a wide range of benefits, with special emphasis on flexible travel rewards. Chase tapped T3 to boost online awareness of the card's benefits and increase applications among its Web-savvy target customer base.

T3 launched a successful multi-channel online effort, relying on a careful blend of inspirational branding and poignant benefit-oriented messaging to distinguish the program from the competition.

Chase Ultimate Rewards^SM: Launch

Chase tapped T3 to handle the launch of Ultimate Rewards, its credit card rewards program in the digital space. The challenge was to drive home the program’s unprecedented ease, variety and flexibility in a market flooded with competing, complex claims.

The resulting campaign successfully drove awareness, activation and engagement among existing cardmembers with an integrated program involving innovative display ads, an interactive landing environment and a Times Square marquee.

Aircell: Gogo Inflight Internet

For road warriors and leisure travelers alike, Gogo^® Inflight Internet offers a break from the norm and a chance to stay productive at 30,000 feet. To get more passengers on board and online, T3 combined innovative environmental media with online solutions that raised passenger awareness of the 3,500+ daily flights connected to Gogo.