T3 is independent and proud of it.

Today marks our official year end. The day we close our books and prepare for the coming year. It’s been a challenging year for everyone and for pretty much every company. It’s also a year that marks our 20th anniversary (celebrated in March). Bring these two story lines crashing together and the result is a certain amount of reflection—on where we’ve been, where’s we’re going and the fiercely independent streak that makes us who we are.

In a world of agencies that operate under the aegis of huge holding companies, we celebrate independence because we know that it frees us to focus on what really matters, and to create solutions without the bias a holding company might put on its teams, unwittingly or not.

Much of what independence brings is an intangible ability to do what’s right for the client.

Independence shows up when we successfully pull resources together over three offices in a marathon day to hit a deadline or take an idea to the next level. It shows up in the fact that there’s no red tape to get in the way of us hitting yet another ridiculously quick deadline. It shows up in our ability to scale and hit the ground running. It shows up in account teams that are empowered to make decisions, like staffing based on client need, and the ability to make exceptions in billing, timelines and process to make sure what needs to get done happens. It shows up in unique insights that we cull from virtual brainstorming on our Intranet.

It shows up in being accountable to just our clients and to each other, and not by a board of directors in a faraway land.

Independence alone means little if it’s not applied to good effect. At T3, we know clients appreciate everything we bring to the table as an independent agency—all the little details that flow from our flexibility and autonomy. They tell us it’s what they love about us. And it’s what they’ll always get from us.

It took a client to write the headline for us: “Can we clone you, please.”