Today, T3 is announcing the launch of our new mobile practice. We’re focused on providing the best, most engaging experiences for our clients’ customers — finding the right channel, wherever they may be. As mobile becomes a more important channel for those customers, it made sense to bring the mobile discipline in-house. Having a truly integrated mobile practice gives us the flexibility to consider mobile as another powerful tool, one that helps us get to customers at the most relevant touch point.

Ben Gaddis discusses a new, integrated approach.